1. Free Licence (Personal and Commercial use)

    1. This licence (Free Licence) sets out the terms on which you can use Rawpixel images (Images) from our Free Collection. It is non-exclusive and non-transferable. It applies throughout the world, subject to the restrictions set out below.
    2. You can only download and use Images under this Free Licence if you have a Free or Casual Membership plan (including Lifetime Casual Membership). This Free Licence is subject to our Membership Agreement terms and conditions (Terms) which are set out here and you must comply with such Terms in regard to any use you make of our Images.
  2. What you can do

    1. You can:

      1. download up to five (5) Free Images per day from the Free Collection and unlimited CC0 free images (subject to the restrictions in the Terms) if you have a Free Membership Plan. If you have a Casual Membership Plan you can download unlimited Images from our Free and CC0 images collections (subject to the restrictions in the Terms) and
      2. use the images for personal and/or commercial use, but not sell them or give them away
      3. put the Images on a website and use in your blog
      4. add your logo or captions (Your Content) to the Images and reproduce those combinations of Images and Your Content for your personal use or the purposes of your business (subject to clause 3.1.4 below)
      5. share the Images with others through our social media share links, your unique referral link or other links to our Website (Links)
      6. print the Images on paper, canvas, clothing or objects which you own, for your personal use
      7. print the Images in your documents, magazines, packaging and promotional materials, and on your products or merchandise for the purposes of your business (this includes in items you are creating for your clients) as long as the image is not the main value of the product (see 3.1.4 below).
      8. credit us (or for Public Domain and Contributor Images, the named photographer/artist) as owners/the source of the Images provided that you do not imply any endorsement by us of your use of our Images. This is not mandatory, but we love it when we are credited.
  3. What you cannot do

    1. You must not

      1. claim that you own the intellectual property rights in any Images or (subject to clause 5.2 below) attribute the ownership or origin of our Images to anyone else other than us/the named photographer/artist.
      2. add any Images to any image stock site, gallery, template platform or database for others to use except through a Link to the image on (see clause 2.1.5 above)
      3. use images marked in red with “Editorial use only” for any commercial purpose. There are people/property in these images for which we have not secured written permission from for the image to be used commercially, therefore these images can only be used for editorial purposes.
      4. make Images available (ie share, sell, distribute, transfer or provide access to them) as standalone work or products or in a format capable of enabling others to reproduce such Images as a standalone work or product in any format unless such Images:
        1. have been significantly changed to such a degree that they constitute new works; or
        2. are not the only, or most, valuable element of the relevant product or service.

      Sale and distribution as standalone work/products

      We often get asked by our members if they can redistribute our images or use them in their products. Unfortunately there is no clear answer to this, as “it depends”. Clause 3.1.4 in our license covers this, but here is some more guidance that you may find helpful.

      Our license does not allow you to sell our images or to give them away for free. So the key question is, is your use of our image selling it or giving it away?

      These uses are generally OK

      • Using the image (altered or unaltered) in advertising/promotional materials
      • Using the image on your social media accounts/website if you are not allowing others to download the image.
      • Spending time, effort and skill to make significant design changes to the image/design, so that it has become a new work, and then distributing/selling in any format/on merchandise.
      • Using the image (altered or unaltered) on a product when the main value of the product is not the image, i.e. it is ok to use as a cover for a book or on product packaging.
      • Using the image as an example/mock up for a template/merchandise where it is not possible for the customer to access/use the image.
      • Printing the image onto canvas, a poster, or invites when it is for your own personal use.

      These uses are generally NOT OK

      • Selling/distributing the image as merchandise such as posters, mugs, t-shirts, art, when you have not made a significant change to the design.
      • Adding a very simple design tweak, i.e. changing the colour, adding simple text then redistributing/selling as an image or on merchandise such as posters, mugs, t-shirts, art.
      • Making the image available to others in a digital format that enables others to then use the image (i.e. making it available to download/sending the image to others in a digital file). It is ok for the image to be used on social media/websites/presentations as long as you are not encouraging/allowing others to use/download the image.

      If you are still unsure of whether your planned use is allowed with our license, then just get in touch at We will also happily look at any of your designs to confirm if the changes you have made are sufficient to allow redistribution or sale of your new work.

  4. Standards

    1. Your licence to use our Images is subject to your complying with various standards which we set out below (Standards).
    2. You must not use our Images in connection with any communication, document or material which:

      1. is defamatory of any person
      2. obscene, blasphemous, offensive, hateful or inflammatory
      3. promotes or uses sexually explicit material or pornography
      4. promotes violence
      5. promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age
      6. infringes any copyright, design right, database right or trade mark of any other person
      7. is likely to deceive any person
      8. breaches any legal duty owed to a third party, such as a contractual duty or a duty of confidence
      9. promotes any illegal activity
      10. is in contempt of court
      11. may be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety
      12. is likely to harass, upset, embarrass, alarm or annoy any other person
      13. advocates, promote, incite any person to commit, or assist any unlawful or criminal act.
    3. The Standards apply to your use of Images depicting people (Models) and you must not depict Models in a way that a reasonable person would find harmful or offensive, including, but not limited to, in connection with pornography or prostitution, or for the promotion of any political or opinion based party, movement, cause, or candidate, or in a way which suggests that they are suffering from any physical or mental ailment, or in connection with immoral or criminal activities. You must not use such images in any way that implies an endorsement of you, your views, opinions or associations, or any other person product or service, by the Models.
    4. With regard to any products the branding (Branding) of which is owned by someone other than you (Branded Products) which may be incorporated or featured in any of our Images you must not use such Images in any way which implies an endorsement of you, your views, opinions or associations, or any other person, product or service, by the owners or producers of such Branded Products (or the owners of the intellectual property in the Branding).
  5. Intellectual Property Rights

    1. Except for images marked as “Editorial Use only’, we have secured model releases for the majority of Images which feature people so you do not have to worry about securing their consent for your use of Images in accordance with this Free Licence (provided you comply with the Standards in your use of such Images). We clearly indicate on the Image page if we hold a model release for the image, so make sure you check this. We are not able to list all of the model releases we hold for an image on our website, so if there is more than one person in an image you should always contact us for further information on the model releases we hold for the image. Just email

      Where we have included someone else’s property within an image and we deem the permission of the owner of the property is required we will have secured a property release for this (except for images marked as ‘Editorial Use only’). If we hold a property release for an image, it is clearly shown on the image page. It is not possible for us to list all of the property that we have a property release for on our website, so if there is more than one item in an image that may be the property of someone else you must contact us for further information on the property releases we hold for the image. Just email

    2. Some of the Images in the Free Collection were created a long time ago and are now out of copyright (in most countries including the countries of the EU, USA and Canada (Approved Territories)). We call these Images Public Domain Images and they are clearly marked on the image page as 'Free CC0 image'. Because they are out of copyright (in most countries) you can download and use these Images without having to obtain consent from the original copyright owner (in most countries). We have researched the history of these Images and we are confident that in most countries and in particular the Approved Territories they can be copied, used and shared without any need to obtain further consent. However they may still be in copyright in a small number of countries and it may be necessary to obtain consent for their use in those countries. For this reason we give no warranties or assurances that their use outside of the Approved Territories is lawful and if you are seeking to access and use Public Domain Images in a country outside of the Approved Territories you should check yourself whether they are available for such use without obtaining any permission or clearance. We are not liable for any claims or costs arising from such use.
    3. We have invited a handful of talented 3rd party photographers to show case their images on These third parties own the Intellectual Property in these Contributor Images and have granted Us a license to offer these to Members with either the rawpixel License or the Creative Commons 0 license. You will find the name of the photographer/copyright owner of these images on the image page and information on which license applies.
    4. Subject to clause 4.4 (in regard to Branding and Branded Products), clause 5.2 (in regard to Public Domain Images) and clause 5.3 (in regard to Contributor Images) above we warrant to the best of our knowledge and belief that:

      1. we own the intellectual property rights in our Images and that your use of such Images in accordance with this Free Licence is lawful
      2. our Images do not incorporate material which infringes the intellectual property rights or privacy rights of anyone else
      3. our Images do not contain obscene blasphemous or defamatory matter.
  6. Duration of License

    1. Your rights to download Images under this Free Licence will continue until the expiry or termination of your Membership. You can continue to use Images in projects/items you created whilst you were a Member indefinitely as long as your use is in accordance with our Membership Agreement Terms and Free Licence (and our Lifetime Casual Membership Terms if you are a Lifetime Casual Member). However, upon the expiry or termination of your Membership you will no longer be entitled to download any new images and can no longer use any Free Images you have previously downloaded in new projects/items unless you were a Lifetime Casual Member and clause 3.2 of the Lifetime Casual Membership Terms applies. If clause 3.2 of the Lifetime Casual Membership Terms applies you are entitled to use all images you have downloaded whilst you were a Lifetime Casual Member on existing and new projects in accordance with this Free License for the remainder of your lifetime.
    2. Your membership plan is terminable as set out in the Terms.