1943; When Walt Disney's Bambi came out in 1942, Disney gave the USDA/National Forest Service rights to use Bambi's image in the their Wild Fire Prevention Program for one year. Poster of Walt Disney's Bambi with a rabbit and a skunk standing in grass. Poster reads "Please, Mister, Don't Be Careless. Prevent forest fires. Greater danger than ever!" This poster is held in the National Agricultural Library in Beltsville, MD.
Original public domain image from Wikimedia Commons