Simple Licenses for personal or commercial use

Licenses that match how you use our design resources

Personal License

Royalty-Free personal use license. Use for personal projects, social media, and non commercial activities.

Personal blogging, websites and social media.
Home printing, art and craft projects, personal portfolios and gifts.
Students and charities.
The personal use license is not suitable for commercial activities.

Commercial License

Royalty-Free commercial use license. Use anywhere in the world for unlimited projects with no expiration dates.

Print and digital advertising, broadcasts, product packaging, presentations, websites and blogs.
One user per license.
You can’t re-sell or re-distribute rawpixel content.
You can’t use rawpixel content for prints or other merchandise without adding considerable artistic value.

Free members can enjoy our Free design resources for personal or commercial use

Public Domain & Editorial

Public Domain

Our public domain collection is free for personal and commercial use with no attribution required.

We are careful to only make available content that we believe is in the Public Domain, either because it is out of copyright, has been dedicated to the public domain or has no copyright protection. However, it is your responsibility to ensure it is OK to use in your country, suitable for your application and does not infringe any rights.

Read more about our Public Domain images in our User Terms.

Editorial

Content labeled “Editorial Use only” are for use in news and events-related articles, non-commercial blogs and websites, broadcasts and other non-profit media. This content cannot be used for commercial purposes including advertising, promotions and merchandising.

Editorial content should not be edited or altered substantially from the original image.

Personal usage license

For Casual members

1. Our straightforward Personal License

For every image you download, we grant you a personal, non-commercial, license for a single user which is non-exclusive, non-transferable and revocable. It applies throughout the world and is subject to the standards and restrictions set out below.

2. Permitted use

Our Personal License allows you to use our images for any personal use that complies with our Standards (see point 5 below). For example, you can use the images to:

create artwork for your home,
print onto t-shirts or items for you or your family,
add them to a personal blog or use them on your personal social media,
incorporate them into designs for your private portfolio,
use them in personal school or college projects.

3. What you cannot do

Our personal use license is a non-commercial license which does not allow any business use. This means you can not use the images in any products or services you sell or trade or in any advertising or promotions for these.
If you would like to use our Images for business use this is possible with our Commercial License which is also available for our Free Images and with our Business Membership Plan for Premium Images.
You can not sell, re-distribute or share our images or copies of our images in any format.
You must not make our images available in a format that allows others to access or reproduce them.
You must not add our images to any image gallery or stock image site.
You must not claim that our images are your own work. This means you must not claim that you own the intellectual property rights in any images or attribute the ownership or origin of our images to anyone other than us/the named artist.

4. You also cannot use our images in any ways that do not meet our basic Standards:

You must not use our images in connection with any communication, document or material which:

is defamatory of any person, obscene, blasphemous, offensive, hateful, inflammatory, or promotes or uses violent or sexually explicit material or pornography,
promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age,
infringes any copyright, design right, database right or trademark of any other person, or breaches any legal duty owed to a third party, such as a contractual duty or a duty of confidence,
promotes any illegal activity or advocates, promotes, incites any person to commit, or assist any unlawful or criminal act, or is in contempt of court, or is likely to deceive any person,
may be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety or is likely to harass, upset, embarrass, alarm or annoy any other person.

5. Using images with people in them

You must not use any images with people in them in a way that a reasonable person may find harmful or offensive, including, but not limited to, in connection with pornography or prostitution, or for the promotion of any political or opinion based party, movement, cause, or candidate, or in a way which suggests that they are suffering from any physical or mental ailment, or in connection with immoral or criminal activities. You must not use these images in any way that implies an endorsement of you, your views, opinions or associations, or any other person, product or service, by the person or people in the image.

If you wish to use an image to convey a sensitive issue listed above we may be able to provide you with specific permission for this. You must send the details of the image and your intended use to us at contact@rawpixel.com. If we are happy with your intended use we will confirm this to you in writing.

Model Released Images

Except for images marked as “Editorial Use only” and Public Domain Images, we have model releases for the majority of images which give you permission to use the image in accordance with this Personal License. We clearly indicate on the image page if we hold a model release for the image, so make sure you check this. We are not able to list all of the model releases we hold for an image on our website, so if there is more than one person in an image you should always contact us for further information on the model releases we hold for the image. Just email contact@rawpixel.com.

6. Using images with products or brands in them

Some of our images contain images of products where the branding of these products is owned by someone other than us. You must not use these images in any way which implies an endorsement of you, your views, opinions or associations, or any other person, product or service, by the owners of such branded products.

Property released images

Where we have included someone else's property within an image and we deem the permission of the owner of the property is required we will have secured a property release for this (except for images marked as “Editorial Use only” and Public Domain Images). If we hold a property release for an image, it is clearly shown on the image page. It is not possible for us to list all of the property that we have a property release for on our website, so if there is more than one item in an image that may be the property of someone else you must contact us for further information on the property releases we hold for the image. Just email contact@rawpixel.com.

7. Images marked as “Editorial Use Only”

If an image is marked as “Editorial Use Only” it means we may not have written permission from the people in the image or owners of property in the image for the image to be used for commercial purposes. These images must only be used for editorial purposes.

8. Public Domain Images

You may use images labelled as ‘Free Public Domain CC0 Image’ with the CC0 license and images labelled as ‘Free Public Domain U.S. Government Image’ in accordance with the U.S. Government rules.

Whilst we have only selected Public Domain Images that we believe are suitable for the majority of people to use, and have used our judgement to label images only suitable for editorial use, it is your responsibility to check that your use of the image is lawful. We do not warrant that your use of Public Domain Images will be lawful and if you want to use any Public Domain Images you do so at your own risk.

More information about our Public Domain Images is included in our User Terms.

9. Intellectual Property Rights

The majority of our images have been created by us and we (rawpixel) own the intellectual property rights in them. There are a small number of images that have been created by other photographers or artists who have given us permission to distribute them on rawpixel.com. These third parties own the Intellectual Property in these Contributor images and have granted us a license to offer these to Members with either the rawpixel license or the Creative Commons 0 license. You will find the name of the photographer and the copyright owner of all images on the image page along with information on which license applies.

Subject to clause 6 (Branded Products) and clause 8 (Public Domain Images) we warrant to the best of our knowledge and belief that:

we or our licensors own the intellectual property rights in our images and that your use of such images in accordance with this Personal Licence is lawful,
our images do not incorporate material which infringes the intellectual property rights or privacy rights of anyone else,
our images do not contain obscene blasphemous or defamatory matter.

We have no liability for any use of our images which breaches the terms of this Licence.

10. How long does our Personal License last?

You can continue to use images you have downloaded with your Free or Casual Membership plan indefinitely as long as your use meets our User Terms and this Personal License.

Your rights to download new images under this Personal Licence will continue until either you or we cancel your Membership Plan. See our User Terms for more information on how your Membership Plan may be terminated.

Commercial usage license

For Business members

1. Our straightforward Commercial License

For every image you download, we grant you a commercial license for a single user which is non-exclusive, non-transferable and revocable. It applies throughout the world and is subject to the standards and restrictions set out below.

2. Our Commercial License is available with our Free and Business Membership Plans

This Commercial License is available for our Premium Images if you have a Business Membership Plan and for our Free Image Collection.

3. Permitted use

With our Commercial License you can use our images for any business purpose as long as you are not selling or redistributing our images and your use complies with our Standards (see section 5 below) and other restrictions below.

For example, you can:

put the images on your business websites and use them in your business blogs, social media and adverts. We allow unlimited web views.
add your branding, logo, text and captions to the images and reproduce these new designs in brochures, flyers and adverts to promote your business.
print the images in your documents, magazines, packaging and promotional materials. We allow unlimited print run size.

What you cannot do

You cannot sell, re-distribute or share our images or copies of our images for others to use.
This also means you must not add our images to any image gallery, stock image site or template where users are able to access our images or incorporate them into new designs.
You must not make our images available in a format that allows others to access or reproduce them.
We do allow you to create individual items on behalf of a client, but you must only share your final item with your client, not our standalone image files. If your client requires our image file for future projects they must have their own membership account or be included as an additional seat/user on your membership plan.
You must not claim that our images are your own work.
This means you must not claim that you own the intellectual property rights in any images or attribute the ownership or origin of our images to anyone other than us/the artist named on the image page.
You must not use images marked as “Editorial Use only” for any commercial purpose.
If an image is marked as “Editorial Use Only” it means we may not have written permission from the people in the image or owners of property in the image for the image to be used for commercial purposes. These images must only be used for editorial purposes. This means you are only allowed to use them in a newspaper, magazine article, blog or website for descriptive purposes (i.e. to illustrate a location, news event or point of public interest). Editorial images must not be used in any other products or merchandise or to promote any product or service.
You can’t use our images for prints or merchandise for sale without adding considerable artistic value. This means you can only include our images in merchandise for sale if they:
- have been significantly changed to such a degree that they constitute new works.

4. You cannot use our images in any ways that do not meet our basic Standards:

You must not use our images in connection with any communication, document or material which:

is defamatory of any person, obscene, blasphemous, offensive, hateful, inflammatory, or promotes or uses violent or sexually explicit material or pornography,
promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age,
infringes any copyright, design right, database right or trademark of any other person, or breaches any legal duty owed to a third party, such as a contractual duty or a duty of confidence,
promotes any illegal activity or advocates, promotes, incites any person to commit, or assist any unlawful or criminal act, or is in contempt of court, or is likely to deceive any person,
may be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety or is likely to harass, upset, embarrass, alarm or annoy any other person.

5. Using images with people in them

You must not use any images with people in them in a way that a reasonable person may find harmful or offensive, including, but not limited to, in connection with pornography or prostitution, or for the promotion of any political or opinion based party, movement, cause, or candidate, or in a way which suggests that they are suffering from any physical or mental ailment, or in connection with immoral or criminal activities. You must not use these images in any way that implies an endorsement of you, your views, opinions or associations, or any other person, or any product or service, by the person or people in the image.

Model Released Images

Except for images marked as “Editorial Use only” and Public Domain Images, we have model releases for the majority of images which give you permission to use the image in accordance with this Commercial License. We clearly indicate on the image page if we hold a model release for the image, so make sure you check this. We are not able to list all of the model releases we hold for an image on our website, so if there is more than one person in an image you should always contact us for further information on the model releases we hold for the image. Just email contact@rawpixel.com.

6. Using images with products or brands in them

Some of our images contain images of products where the branding of these products is owned by someone other than us. You must not use these images in any way that implies an endorsement of you, your views, opinions or associations, or any other person, or any product or service, by the owners of such branded products.

Property released images

7. Public Domain Images

More information about our Public Domain Images is included in our User Terms.

8. Intellectual Property Rights

Subject to section 6 (Branded Products) and section 7 (Public Domain Images) we warrant to the best of our knowledge and belief that:

we or our licensors own the intellectual property rights in our images and that your use of such images in accordance with this Commercial Licence is lawful,
our images do not incorporate material which infringes the intellectual property rights or privacy rights of anyone else,
our images do not contain obscene blasphemous or defamatory matter.

We have no liability for any use of our images which breaches the terms of this Licence.

9. How long does our Commercial License last?

You can continue to use images you have downloaded with your Free or Business Membership plan indefinitely as long as your use meets our User Terms and this Commercial License.

Your rights to download new images under this Commercial Licence will continue until either you or we cancel your Free Membership Plan (for Free Images) or Business Membership Plan (for Premium Images). See our User Terms for more information on how your Membership Plan may be terminated.